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Lead-generation website, in-house CRM and a WhatsApp agent running together at an insurance brokerage.


Spec
Problem
The brokerage ran its operation on spreadsheets and a phone WhatsApp account. Nobody knew where each lead came from, policy and invoice history was scattered across folders and email, and a client who wrote after hours waited until the next day.
What was built
- Lead-generation website with 20 pages and a blog, each one written for a real buyer search
- Corporate health plan calculator that estimates the price and captures the lead at the end
- In-house CRM with client book, policies, invoices, documents and tasks
- WhatsApp AI agent that queries the CRM database and answers policy, due date and invoice questions
- Human inbox inside the CRM, with the WhatsApp 24-hour window enforced on the server
- Source tracking: the lead reaches the CRM with landing page, campaign and referrer attached
Result
Website, CRM and agent in production, serving the operation every day. Result figure: [RESULTADO_PENDENTE]
Stack used
- Next.js
- React
- TypeScript
- Supabase
- Tailwind
- WhatsApp Cloud API
Want a piece like this in your operation?
Tell me what is jamming your company today and we will see what can be fixed.
