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HAOA Seguros

Lead-generation website, in-house CRM and a WhatsApp agent running together at an insurance brokerage.

HAOA Seguros website on desktop
HAOA Seguros website on mobile
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Spec

Problem

The brokerage ran its operation on spreadsheets and a phone WhatsApp account. Nobody knew where each lead came from, policy and invoice history was scattered across folders and email, and a client who wrote after hours waited until the next day.

What was built

  • Lead-generation website with 20 pages and a blog, each one written for a real buyer search
  • Corporate health plan calculator that estimates the price and captures the lead at the end
  • In-house CRM with client book, policies, invoices, documents and tasks
  • WhatsApp AI agent that queries the CRM database and answers policy, due date and invoice questions
  • Human inbox inside the CRM, with the WhatsApp 24-hour window enforced on the server
  • Source tracking: the lead reaches the CRM with landing page, campaign and referrer attached

Result

Website, CRM and agent in production, serving the operation every day. Result figure: [RESULTADO_PENDENTE]

Stack used

  • Next.js
  • React
  • TypeScript
  • Supabase
  • Tailwind
  • WhatsApp Cloud API

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